Give life to your brand
In/out-Store promotion and activation
Create an activation in connection with Sports Experts brand promise" "Expert Accomplices of your active life" during the summer biggest sporting events in Montreal.
A squad of Sports Experts mechanics to accompany the cyclists and help the participants during small incidents on the cycling course during the "Feria du Vélo" event.
An interactive wall installed at the Montreal Marathon and at the Lolê White Tour allowing participants to play against an opponent and try to win a chore that will be performed by the loser (eg mowing the grass) so that the winner can go practice his favorite sport!
Tour de l'ile & Tour de nuit: More than 1 200 participants in the interactive game. 500 mechanical assistance on the course
Lolë White Tour: 3000 blue Chinese cookies with a personalized message in connection with the event. 220 participants in the interactive game.
Montreal Marathon: More than 500 participants in the interactive game. 672 photos taken on Sports Experts podiums located at the finish line.
Create a brand activation concept in urban centers to boost sales of southern vacation packages during the freezing months of February.
The goal: retrieve as many emails and registrations as possible for the Club Med newsletter.
Developing the Club Med "Pop Up" caravan to create a tropical microclimate inside the caravan teasing the Montrealers with southern warm weather.
Bringing the participants a sense of escape with a tropical decor, actors in swimsuits and a VR experience showcasing the Club Med environment.
Delivering handwarmers to passers-by with information on Club Med packages.
More than 40 000 of interactions with the promotion
30 000 video views
10 000 contest participants